Founded by technology-industry veterans who've scaled enterprise platforms to thousands of customers, Keld is building the world's first neutral marketplace for AI inference.
AI inference is becoming a commodity, but it's still bought like a luxury: fixed list prices, premium models for work that doesn't need them, and no way to tell which work is which. That isn't a model problem, it's a market problem. Inference has no neutral place to clear, so almost every company building with AI is quietly overspending. Keld exists to build that missing market.
Keld sits underneath the AI you already run and changes the unit of work. Rather than treating a prompt as an anonymous request to one fixed provider, Keld reads the work inside it: the activities it contains, each classified into an activity type and attributed to the workstream it serves. Activity types are what make inference comparable and tradable, so each one clears with the best-value provider that meets your bounds, at or below your ceiling. Your stack doesn't change; the economics underneath it do.
A small team at the intersection of large-scale platform engineering and AI systems.
Co-founded and scaled JW Player to thousands of enterprise customers. Sets Keld's direction and leads the company.
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Shapes Keld's product and go-to-market, turning how enterprises actually buy and run AI into the roadmap and pricing model.
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Leads engineering: the marketplace, matching and routing that runs every activity on the best-value provider within its bounds.
LinkedInThe three of us are only the start. Keld is a growing, AI-first team of people who've spent their careers building platforms at high scale and enterprise quality. We're hiring →
Keld favors no provider. Every activity is matched on price, measured quality and fit, never on who's paying us.
We surface real clearing prices and volumes, and map your spend in plain sight. No opaque rate cards.
Models delivering near-frontier quality at a fraction of the cost get found and used, not overlooked.
NVIDIA's program for cutting-edge startups building on accelerated computing and AI.
Map your spend with Keld Atlas for free, then optimize the work that can wait. No routing changes.